A wonderfully comprehensive article by Professor Ursula Tischner, former o2 Advisory Board member and pioneer in the field sustainable design and eco-innovation for more than 25 years. With so many buzz words (sustainability, circularity, LCAs, zero emissions) and lack of transparency, knowing what constitutes a sustainable product is not always clear. This article brings it all together in a concise and objective manner, introducing the key elements that a designer, producer, and customer should consider - and it's a great starting point for those who want to explore more.
